adidas approached us to help design their latest Flagship store in the Wicker Park neighborhood of Chicago, IL. The store design had to honor it’s past life as the home of Reckless Records, offer respect to the rich culture and history of Wicker Park, and “feel” like the city of Chicago. Every detail was considered including a reclaimed speaker art installation, an L-Train fitting room takeover, and graffiti treated bathrooms painted by a local artist.

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DESIGN

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